Now is a great time to support public radio. Let’s Dance! 

With so much changing in our world and across the Seattle region, now’s the perfect time to align with c89.5’s trusted brand and mission-led community engagement. Our loyal listener base will see you as quality, compassionate, and community-focused, and will reward you for it. You’ll actively engage valuable, hard-to-reach communities across the region while helping us amplify youth voices along the way. Contact  billy@c895.org to explore ideas, and let’s dance!

c89.5 is a community-funded membership organization that the public sees as a vital asset contributing to their local experience. This is particularly true in an era of rapid change and uncertainty, as listeners continue to rely on c89.5 for energizing dance music, life-affirming programming, and relevant messaging from local organizations they can trust. 

Our student ranks are expanding as Nathan Hale High School’s Podcast Club leads c89.5’s mental health podcast, Coping 101, with partners including Seattle Children’s, The WA State Department of Health, Forefront Suicide Prevention, LightHeart Associates, and more. These youth-led podcasts educate, inspire, amplify teen perspectives, and serve as a literal lifeline for our region’s diverse communities – something only c89.5 could produce. 

The goodwill we share with our listeners extends to our sponsors, building positive brand perceptions and positioning your organization as a contributing part of their community.  The benefits of public radio’s halo effect are especially strong these days.  

Dancing to the beat of their favorite radio station, c89.5 listeners are vivacious, hard-to-catch unicorns that represent a quarter million engaged Public Media consumers across the Puget Sound. They’re also:

Educated: 

• 22% more likely than the population to be a college graduate
• 50% of audience college graduates
• 25% hold a postgraduate degree

Influential: 

• Almost TWICE (97%) as likely as the population to be employed in management, business and financial operations 
• 28% of audience maintains occupations in Management

Economic impactors: 

• 67% of audience are homeowners
• 31% more likely than the population to own a home with market value of $1M or more

Culturally engaged: 

• 47% more likely to donate to arts & cultural organizations

Community Stewards: 

• 10% more likely than the population to donate time and money to environmental causes

Key Audience data:

• ~160,000 weekly listeners on c89.5 fm
• 75% of audience ages 25-54
• approx 30% of audience identify as LGBTQIA+
• avg 59% male / 41% female split
• avg 13% of audience is Latino,  avg 7% of audience is Black
• ~23,000 monthly streaming listeners on c895.org + mobile app
• ~25,000 social followers
• ~9,000 newsletter followers
• c89.5 Mobile App usage: 
  • 33,000 x 30-min sessions / month
  • 22,000 avg banner impressions / month

Stats compiled December 2024 Source: Nielsen, Seattle-Tacoma, Scarborough R@ 2024: Aug 23 – Aug 24, A18+